Somewhere along the line, gift certificates earned a reputation—one they absolutely do not deserve, IMHO—for being lame gifts. I mean, think about it! If you had a choice between getting a weird present that you’ll inevitably regift or a money voucher to all your favorite places, you’d choose the money every time, right? Sure, shopping for a gift card takes minimal effort or creativity, but I argue that’s not a bad thing. Shopping for gift certificates takes all of two seconds, and you know the recipient is definitely gonna like it (you know, because they can buy p much anything?!). No time or money wasted.
But before you go off and stock up on a bunch of the same gift cards to give every person in your life, consider giving it a slightly more personal touch. Your dad most definitely shops at different places than your teenage sister,