Lowe’s to offer curbside trick-or-treating this Halloween

Dive Brief:

  • Lowe’s on Monday announced the launch of its curbside trick-or-treating event at its stores across the country from 6-7 p.m. on Oct. 22 and Oct. 29.

  • Starting Oct. 10, families can book a spot online for Lowe’s Halloween experience at a nearby location, where they then can drive up to get candy and a small pumpkin for free. Costumes are welcome but are not required, the company said. 

  • On Oct. 28, the home improvement retailer is encouraging consumers to carve a pumpkin with a message of gratitude to first responders to celebrate National First Responders Day and share their creations on social media using #BuildThanks. 

Dive Insight:

Lowe’s is among other retailers engaging with Halloween consumers in new ways this year. The holiday is going to be different for many companies, including Party City, where Halloween accounts for around 20% of its domestic sales. 

A National Retail Federation

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