Programmatic ‘key driver of UK digital media quality improvements in 2020’

Programmatic has fuelled the boost in media quality across the UK, outperformed global averages across desktop display, desktop video, mobile web display and mobile web video, according to new research.

The Media Quality Report from Integral Ad Sciences provides global benchmarks for viewability, brand safety and suitability, and ad fraud across digital environments and channels

Key findings:

• Programmatic has fuelled the boost in media quality across the UK
• UK programmatic buys outperformed global programmatic averages across desktop display, desktop video, mobile web display and mobile web video
• The UK has cemented itself as a leader when it comes to brand risk reduction
• UK viewability continued to rise in the UK across all formats and environments driven by strong programmatic performance throughout H1 2020
• Ad fraud levels in the UK remained steady throughout H1 2020

Programmatic buys fuel boost to UK digital media quality

The UK

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BARBARA’S BLUE KITCHEN at Aurora Theatre’s Our Stage Onscreen Digital Series

An Experimental Production of Barbara’s Blue Kitchen Kicks Off The Our Stage Onscreen Digital Series at Aurora Theatre

BWW Review: BARBARA'S BLUE KITCHEN at Aurora Theatre's Our Stage Onscreen Digital Series
Chloe Kay
Photo by Casey Gardner

News flash: We’re in the middle of a pandemic. That means there are no benches and chairs to sit on in your local Barnes & Noble. Baseball patrons are made of cardboard. And the theaters are closed. This last one stings the most, but the best Atlanta theaters are adapting to fill the void left by the absence of live theater. We’ve got drive-in cabarets. We’ve got outdoor opera. And we’ve got a variety of online stream-from-home offerings, including the new Our Stage Onscreen Digital Series at Aurora Theatre, a series that brings performing arts to homebound season supporters and new audiences while providing a safe workspace for Atlanta theatre artists. The inaugural offering, streaming now through October 4 for a hefty $30 rental fee, is

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Amazon’s new hardware gives its smart home devices a digital leg up with a flying camera and more

The Echo line of devices has got a major revamp, making the largely cylindrical design move towards a spherical one

Amazon has kept its annual date of launching new gizmos and it did in plenty, though only a handful would be available in India. Two of the most interesting developments involve a cloud-based gaming service subscription called Luna and the other is a home camera drone while the vertical Echo smart speakers will now sport a spherical shape and its innards have been given a digital boost.

“Our homes have become our offices, our classrooms, movie theatres and more. We believe that our homes are made better by technology—technology that you don’t have to learn and works well for everybody, whenever and wherever you are,” said David Limp, Amazon’s head of devices and services, during a virtual event.

Though cloud gaming is a good addition in the pandemic situation but

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