Chromecast media notification adds track controls on Android

One of the conveniences of using a Chromecast or a Cast-enabled speaker or TV is the ability to control playback from any device in the house (if you want). Starting a song from your phone and stopping it from your tablet, or asking your partner or roommate to do so while you’re wrist-deep into a new banana bread recipe, are possible because of the casting notification that surfaces on all devices connected to the same network. That notification is getting a small but awesome quality-of-life improvement now thanks to new track controls.

Previously, the casting notification offered four buttons: play/pause, mute/unmute, stop, and settings (which let you disable the notification on other devices). If you wanted to rewind that awesome tune you just heard or skip to the next video on your TV, you couldn’t do it straight away. You had to tap on the notification to open media controls

Read More

Programmatic ‘key driver of UK digital media quality improvements in 2020’

Programmatic has fuelled the boost in media quality across the UK, outperformed global averages across desktop display, desktop video, mobile web display and mobile web video, according to new research.

The Media Quality Report from Integral Ad Sciences provides global benchmarks for viewability, brand safety and suitability, and ad fraud across digital environments and channels

Key findings:

• Programmatic has fuelled the boost in media quality across the UK
• UK programmatic buys outperformed global programmatic averages across desktop display, desktop video, mobile web display and mobile web video
• The UK has cemented itself as a leader when it comes to brand risk reduction
• UK viewability continued to rise in the UK across all formats and environments driven by strong programmatic performance throughout H1 2020
• Ad fraud levels in the UK remained steady throughout H1 2020

Programmatic buys fuel boost to UK digital media quality

The UK

Read More