DJ O’Keefe, 12, and his sister Dallas O’Keefe, 13, both of Rochester, NY, pose for a photo with the Oscar Mayer Weiner Mobile at the annual Berkshire Hathaway shareholder meeting in Omaha, Nebraska, May 4, 2019.
Scott Morgan | Reuters
As Kraft Heinz tries to make its new customers stick around after the coronavirus pandemic, the company is rethinking its approach to how it responds to trends.
“We need to make sure that going forward, we have the right balance of innovation and renovation,” Carlos Abrams-Rivera, Kraft Heinz’s head of U.S. business, said in an interview.
Shares of Kraft Heinz were up 1% in afternoon trading after the company presented its long-term turnaround plan to investors. As its blueprint is implemented, the company is projecting long-term organic sales growth of 1% to 2% and adjusted earnings per share growth of 4% to 6%.
In the past, according to Abrams-Rivera, Kraft