By Phillip Raub, CEO of Model No.
After months (and months) of confinement, there is a growing trend of city dwellers leaving the likes of New York and San Francisco for less expensive and greener pastures. As urbanites head for smaller markets, the ‘burbs and farms, the one need each of them will have is for more furniture. As a result, the furniture industry is slated to grow by almost 30% by 2027 ($650B).
While traditional industry players will surely benefit from this growth, it also presents an opportunity to radically change an industry that has failed to embrace more automated and sustainable manufacturing processes.
In the same way that you can easily build the car of your dreams or customize a pair of Nike shoes online, customers are looking for a similar method to order a desk for their makeshift office or a kitchen table that doubles as a